Kealan Patrick Burke reminds us that writing is just half of the job of a writer. The other half is selling.
“I was naïve and supposed that if the book was more widely available, the amount of promotion I would have to do would be minimal, that the exposure itself would sell it. Nothing could be further from the truth. One of the lessons I had to learn the hard way (and it’s same no matter what the medium), is that no matter how good a book is, nobody will read it unless you teach yourself to be a savvy marketer. It’s a simple fact that many people continue to ignore, and then they blame Amazon, or competing writers, or the publishing climate, when quite often it comes down to the world not being aware that your book exists.”