More On Printed Books And The Future Of Traditional Publishers

Gene Doucette on publishers marketing their dwindling ebook sales—caused by their prizing strategies—as a positive sign:

It should come as very little surprise to you that after jacking up the prices of their ebooks at the start of 2015, the Big 5 sold fewer ebooks.

Now here’s the fun part, the part that just makes me shake my head and giggle and wonder how I can live in such extraordinary times. After six months of depressed ebook sales, the Big 5 announced that the ebook market was slowing down.

Not: “we priced ourselves out of the market and stopped selling as many books”. No no no. The ebook market! Is slowing down!

This was celebrated!

The collective madness of the publishing industry

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