3 kinds of people

I was listening to a podcast yesterday – I’ll see if I can find it – in which Seth was talking about change and how there are three kinds of people when it concerns change. 

First are the neophiles. Those who get excited about trying new things. They are the first ones to jump onto something new.

Then there’s the masses. Those who want to do what everybody else does. They won’t be the first ones to try something new. They will try it once“people like them” are already doing it. They are the majority.

The majority of Americans only read one book a year. And the book they read is the mega-hit. The read the best seller that everybody else is reading. Harry Potter, 50 Shades, The DaVinci Code, etc. 

Lastly, the third group of people are the “salute folks”, the “pledge of alliance folks”. They are the fans of the purest renditions of The Star Spangled Banner. They are the last ones to try something new because they don’t like things to change. They like what they like because it’s safe.

These are the ones Kaepernick upsets the most. They like the Superbowl as is, and they don’t want the change Kaepernick brings in.

So. Who is your audience? Who are you talking to?

June 27, 2019


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