But on the film’s opening weekend, 45 seconds of it is drawing much of the public’s attention.
The focus is on a few sentences of what an unknowing audience member would believe to be recorded audio of Bourdain, who died by suicide in 2018. In reality, the voice is generated by artificial intelligence: Bourdain’s own words, turned into speech by a software company who had been given several hours of audio that could teach a machine how to mimic his tone, cadence and inflection
To some, part of the discomfort about the use of artificial intelligence is the fear that deepfake videos may become increasingly pervasive. Right now, viewers tend to automatically believe in the veracity of audio and video, but if audiences begin to have good reason to question that, it could give people plausible deniability to disavow authentic footage, said Hilke Schellmann, a filmmaker and assistant professor of journalism at New York University who is writing a book on A.I.