More On Printed Books And The Future Of Traditional Publishers
Gene Doucette on publishers marketing their dwindling ebook sales—caused by their prizing strategies—as a positive sign:
It should come as very little surprise to you that after jacking up the prices of their ebooks at the start of 2015, the Big 5 sold fewer ebooks.
Now here’s the fun part, the part that just makes me shake my head and giggle and wonder how I can live in such extraordinary times. After six months of depressed ebook sales, the Big 5 announced that the ebook market was slowing down.
Not: “we priced ourselves out of the market and stopped selling as many books”. No no no. The ebook market! Is slowing down!
This was celebrated!
March 1, 2016