On blogging voices

So you have something like the following. One topic, two bloggers. Go read them. I’ll wait!

  1. Daring Fireball: Quibi
  2. Lefsetz Letter: Quibi

Same title. Same date of publishing. But that’s where the similarities end.

One bloggers writes about tech, the other about music.

Compare these quotes:

Gruber:

And I know that Hulu has separate paid tiers, one with ads, one without, but man, $5/month with ads is a hard sell to me.

Lefsetz:

So, a brilliant idea… Millennials are addicted to their phones, they’ve got a short attention span, let’s feed them bite-sized series, since they’re UNDERSERVED!

Well, no! Ever hear of YouTube? Never mind stories on Snapchat and Instagram, all of which are FREE!

That’s the funny thing about Quibi… It’s $4.99 with ads and $7.99 without. You mean I’m gonna pay the same price as Apple or Disney?

Gruber is Apple personified. Clean, simple, direct.

Lefsetz on the other hand is messy. And that’s why you’d read him. It’s all about his voice.

So I am leaving these two posts here as a reminder—for myself—of how voice can make such a difference.

January 31, 2020


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