Seth Godin on writing bad
Write poorly. Continue to write poorly. Write poorly until it’s not bad anymore. And then you’ll have something you can use.
People who have trouble coming up with good ideas–if they are telling you the truth–would tell you they don’t have very many bad ideas. But people who have plenty of good ideas–if they are telling you the truth–would say they have even more bad ideas.
So the goal isn’t to get good ideas. The goal is to get bad ideas. Because once you have enough bad ideas, then some good ones have to show up.
—Seth Godin (via The Tim Ferris Show, #376: How Seth Godin Manages his life)