work life
October 21, 2022

It’s all in the delivery

Have you ever struggled to get people to follow your vision? Have you wondered why people in your organization don’t seem to stand behind your ideas? I know I have.

There are two reasons, and only two, why you might struggle to sell your idea:

  1. Your idea is not good enough.
  2. You are not effective at getting your idea across.

That’s about it. That’s all there is.

Having the right ideas can be complicated, but it’s really not all that matters. Being right is only half the battle.

You have to get people on your side. And knowing how to deliver a message is just as important as the message itself. What we say is just as critical as how we say it.

To measure if your communication is effective, measure outcomes. And when those outcomes don’t meet your expectations adjust your communication style.


Few people tweak their communication style as much as they tweak their keynotes. If you struggle to get people behind your ideas, look at how you are communicating. You have to get people’s attention, you have to be clear, and you have to be inspiring.

Most people can figure out when their ideas are not right. But few people can tell when their communication is missing the point.

Adjust your style, and measure outcomes. Focus on how you communicate just as much as on what you communicate. Most of the time tweaking the “how” will get you further than changing the “what”.

October 21, 2022 · #work life


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