On Internet Checkpoints
Without any of the traditional publicity mechanisms, everything depends on “foot traffic”. You could post an unsearchable, unsortable checkpoint on a custom website… and no one would ever read it. Attaching it to a YouTube video — even an obscure one — feels, perhaps, like writing a message on a wall in a crowded city. You are basically assured that, eventually, someone will pass by and read it; you are likewise assured that you won’t know who they are, nor they you.